When business owners think of building a website from scratch, most think of DIY website builders. Nothing wrong with that! They are quick, economical, and useful, especially when you need merely a basic representative website.

But as time and traffic progress, so do your and your user’s expectations from your website. So, how do you deal with them? Create a bigger website this time.

And it isn’t only about changes, updates, and scaling the website. Where and how do you factor in aspects like SEO, user experience, analytics, and more?

If only having a fundamental website was enough, web designers and developers would have been shipped out long back!

However, the digital world doesn’t work that way. Users expect more from websites these days. It takes less than a fraction of a second (0.05 seconds!) for a user to reject a website with a poor user experience!

So, if you’ve been thinking of designing a website on your own, then hold on!

Look at the bigger picture and consider hiring a web design company in Durban.

We’ll tell you the benefits in a short while, and since there are thousands of web design agencies in Durban, we will also guide you in choosing the right one.

5 Benefits of Working with a Professional Web Design Company in Durban

While it costs to hire a web design company in Durban, the decision is worthwhile considering the number of benefits associated with it. Here are precisely five reasons you should prefer working with web development companies in Durban.

1.       Technical Expertise

Web design and development are jobs that involve several technical intricacies, concerning coding, security, hosting, and more. Dealing with the technicalities of these aspects of web design can prove challenging for a layperson or someone who doesn’t have a technical background.

Web design companies have designers and developers who fill that space with their techno-strategic capabilities and skills. Thus, they would know what’s right for your website and what will work best. So, from choosing designs to ensuring seamless navigation and responses, web design companies ensure your website is quick, trustworthy, and secure.

2.     Premium Designs

The visual appeal of a website is one of the crucial aspects driving its user experience. Professional web design companies understand your needs, business, and audience’s expectations to craft resonating designs that enhance a website’s aesthetic quotient and enrich the user experience. The idea is to have a personalized design aligned with your brand and competitive needs. A professional web design company in Durban, with all its resources and skills, can help create them and take the website’s experience a notch above.

3.     Responsive Design

Per reports, nearly 96 percent of users worldwide use mobile phones to access the internet. That makes it imperative for businesses to have a mobile-responsive website that looks well and functions seamlessly on all screen sizes. Professional web design companies have the resources and technical know-how to create websites with a responsive design that delivers an effortless user experience, no matter the user’s screen size or device.

4.     Search Engine Optimization

Search engine optimization is at the core of every digital marketing campaign. If users don’t see your website on search terms related to your business, you will lose hundreds and thousands of potential opportunities every day! So, one of the keys to success in the digital realm is having a professionally designed, aesthetically pleasing, and easy-to-navigate website.

While having a technical understanding of web design, designers also understand its impact on SEO. Accordingly, they incorporate SEO-friendly elements in the website design to make it structurally robust and optimize it for the search engine to enhance its rankings. So, all in all, you need a web design company in Durban to ensure your website ranks well.

5.     Ongoing Support and Maintenance

A website is like a business asset that requires regular upkeep, upgrades, and updates to maintain its competence. Ignoring these aspects can lead to redundancies and transform the website into a liability.

Professional web design companies offer ongoing support and maintenance services. They schedule regular maintenance to ensure your website remains up-to-date and secure. Additionally, their experts can address any issues promptly and implement updates or changes as needed. Furthermore, they can help you scale the website by adding new features and functionalities, upgrading or updating existing ones, removing obsolete ones, and more.

7 Factors to Consider While Selecting Web Development Companies in Durban

Amidst the maze of options out there, scanning through several web development companies in Durban and finalizing the best-suited one can prove pretty challenging. So, here are some tips or factors to consider that make your choice simpler and life a little easier!

1.       Identify Your Website Needs

At the outset, create a list of your website’s essential needs. These will be requirements, without which you wouldn’t launch your website. Look for agencies that can fulfill them and help you build the website your business needs and deserves. Next, make a list of secondary requirements like security, content creation, website hosting, logo design, graphics, etc. These will be things good to have but not necessary. Nevertheless, look for agencies that deliver everything so that you can focus on your core responsibilities and limit your role to reviewing.

2.     Research Multiple Companies

Begin with multiple companies and research them to make an informed choice. Look for companies with an established presence and appreciable credibility. Do not discount checking factors like track record and expertise in web design and development, SEO, and digital marketing. These days, companies usually have all these services as part of their comprehensive support umbrella. So, look for a complete web solution rather than an agency with a single area of expertise.

3.     Filter Your List and Shortlist a Few

Now that you’ve researched numerous web design agencies in Durban, shortlist three to five agencies and begin delving into their details. If possible, meet them in person to have an initial discussion about your needs and also to get a first-hand understanding of their capabilities. A company’s website says a lot but not necessarily everything about it. Besides, it isn’t merely statistics but also the people who matter. Personal interactions with every shortlisted prospect can help you inch closer to making a more judicious choice for your business.

4.     Connect with the Shortlisted Agencies

While connecting with the shortlisted agencies keep your set of questions ready. Remember, these are questions or concerns that will drive value for your money. Missing something important at this stage can translate into a critical concern in the advanced phases of the project. So, have your set of questions and concerns handy during your project discussion. While project-specific concerns may vary, some common ones can include the following.

•       Previous work samples
•       Web design and development process
•       Team – whether in-house or further outsourced
•       Timeline and cost estimate
•       Technology stack
•       Maintenance and support
•       Design and Development Cost inclusions and exclusions
•       Data security
•       Customization capabilities and more

Seeking answers to all these questions will help you gauge an agency’s capabilities and also how prepared they are to deliver your expectations.

5.     Review their Offerings

Another significant aspect, in fact, one of the fundamental ones, is to review the agency’s offerings. Along with design, other aspects like domain name registration, website hosting, capabilities to integrate advanced features and functionalities as you need, customization and flexibility, excellent design portfolio, and maintenance and support. In addition, marketing services across the social media space, and search engine optimization support should also be looked at.

6.     Review Past Customer Feedback

Past customer feedback and reviews should form a significant aspect while evaluating different web design agencies in Durban. Reviewing customer testimonials and having a word with them can help you unearth various aspects of the web design agency and help you make an informed decision.

7.     Compare Pricing Packages

Get a detailed pricing proposal for your project and know its inclusions and exclusions. Ask if the agency has any hidden costs involved in the package and get a written confirmation that there are none to avoid unnecessary budget extensions and unpleasant surprises.

Evaluate the proposal and the value you will derive from it. Avoid going for excessively low-priced packages or proposals, as they may compromise quality and have many cost additions as the project progresses.

Your Website Represents Your Business. Make a Wise Choice. Choose FABTARY!

The key to choosing the right web design company in Durban, South Africa, is to place your needs at the center and drive your choice around it. Focus on the value you will receive from your investment and how sustainable your choice would be, as website management doesn’t stop at design and development. It extends to many other aspects to keep up with the evolving digital world.

Partner with FABTARY! One of the most trusted and futuristic web design agencies in Durban with a proven track record, noteworthy experience, and extensive technology access. Our customer-centric approach, customization capabilities, end-to-end support, and flexible pricing packages contribute value to your project and let you get closer to web success. Email info@fabtary.com to explore how we can help you create a wonderful website for your business.