
7 Surprising Ways Web Design Can Turbocharge Your Digital Marketing Strategy!
Imagine making every effort on social media to bring leads to your
With nearly 5.20 billion users, social media isn’t merely a platform to connect with people anymore but a business playground! Platforms like Facebook, LinkedIn, X, Instagram, etc., have morphed into virtual business hubs, helping organizations broaden their social presence and engage with users in a way the latter love.
While using social media is fun, leveraging it for business isn’t as straightforward. It requires a comprehensive understanding of social media dynamics and strategies to outshine competitors. If you are a new business looking to amplify your marketing impact, this social media marketing handbook from FABTARY, an expert agency for social media planning in Durban, can help!
What is Social Media Marketing?
Social media marketing, as the name suggests, involves using social media networks to promote a particular business and its offerings online. It is a modern form of marketing that differentiates itself from the conventional ones.
Unlike the traditional forms of marketing that involve generalized communication, social media personalizes interactions and engages better with custom content. Some commonly used forms include videos, copies, infographics, and paid advertisements. Businesses intend to widen their outreach and increase engagement with these forms of content and generate leads.
But how exactly does social media benefit a particular business? Let’s answer this question by delving into the benefits of social media marketing in 2024.
Why Should Every Business Leverage the Power of Social Media?
Whether you are a local beauty salon or a global IT company, here’s why social media should form part of your comprehensive marketing strategy.
Social media is already big. However, it continues to grow exponentially. As stated earlier, you already have over five billion social media users in the world. And the time internet users spend browsing social media websites is nearly 145 minutes per day! So, that’s nearly 2.5 hours daily. Thus, when it comes to brand exposure, social media is unbeatable.
But that’s not it. In 2024, the global social media spend is expected to reach nearly USD 220 billion. So, imagine the amount of money companies, including your competitors, are investing in social media.
The figures speak for themselves. And if you take them seriously, you will automatically realize the wonders social media can work for your business!
The world is on social media. So, virtually, your business and its content are available for view to the entire social media cosmos. Traditional marketing has limitations. It cannot let you step beyond a particular geography. But social media transcends physical frontiers and helps you venture into unknown territories by broadening your digital outreach. Thus, even if you are a green energy startup in Johannesburg, you can target users from different regions and make your offerings visible to them on their social media feeds.
Social media allows you to engage your audience creatively. You can create creative content relevant to your business and that resonates with your target audience. If you have multiple target audiences from different age groups, social media allows you to connect with them in a way they engage with more.
For example, if your target audience is between 20-30 years, you can create video content. On the other hand, for a more mature audience, you can use infographics! With precise targeting and segmentation, you can show what’s relevant to your intended audience and engage more effectively.
Another unignorable benefit of social media marketing is that it allows you to nurture consumers or business buyers. With posts, ads, and comments, you can journey your users from awareness to prospects prepared to buy your offerings.
With the right and creative content, consistent postings, continuous engagement, and maintaining relations with your users, social media can drive leads to your website. Many of these leads would be users who’ve invested time and effort in watching a video or seeing an infographic. They click on the website link as somewhere they felt intrigued by the offering.
Social media platforms also excel on the ROI front. Facebook, which is one of the oldest social media platforms today, generates an ROI of nearly 30 percent. It ties in with Instagram which yields approximately the same percentage of returns. Other social media platforms like YouTube aren’t too far either. The point here is when leveraged appropriately with the help of a company for social media planning in Durban, social media marketing can yield a memorable ROI!
Social media allows you to measure your results and if your campaigns have genuinely succeeded in helping you accomplish your goals. It helps you measure every aspect, including the engagement of every post, the leads generated through it, the ROI it has produced, and many others. Unlike conventional marketing which doesn’t give a clear picture of what you’ve achieved, social media presents a transparent report of your performance.
Having said all of the above, one must note that social media marketing isn’t a magic stick that drives overnight success. It takes time and a scrupulously designed strategy that factors in every crucial aspect of marketing. So, let’s understand how social media marketing works.
How Does Social Media Marketing Work?
Here are five essential aspects of every social media planning.
Strategizing involves establishing goals and being clear about what you want from the campaign. It also includes knowing which platforms to use and the types of content suited to the platform and relevant to the target audience. It is an important part of the social media marketing gamut as it sets the campaign trajectory and paves the way to fruitful outcomes.
Planning what to post and computing the right strategic time of posting is imperative from the viewpoint of engagement. For example, a business-related post cannot be published when it is night in the target audience’s time zone. It has to be posted on a strategically beneficial working day and at a time it will catch the user’s attention. Social media publishing requires advanced planning. Tools like Buffer or Hootsuite can help you do it swiftly.
Social media ads are an effective way of increasing your content visibility and expanding your business reach. Most social media platforms offer robust targeting capabilities that enable you to specify user groups you want to show your ads to. Thus, in other words, it allows you to do targeted marketing.
These days, the more you stay connected with your target audience, the more productive it is for your business. Social media enables you to stay in touch with your audience and build fruitful relationships. However, it requires a lot of listening that in turn needs you to track mentions of your brand across various social media platforms and respond to them promptly.
How would you know which campaign of yours is receiving the most attention or driving leads for you? The answer is social media analytics. As mentioned earlier, social media analytics enables you to measure your outcomes across multiple parameters and help you know how you’ve been performing and where is it that you’ve been lagging. The insights help you make informed decisions and take the right steps to make your social media presence more effective.
An Overview of Various Social Media Platforms
The web space has numerous social media platforms floating around. However, a few of them are global and have emerged as platforms conducive to business growth. So, let’s overview them.
With figures ranging from millions and billions, social media surely presents a wealth of opportunities for every business. However, optimizing those opportunities is possible only when you have the right social media strategy. So, let’s look at some straightforward steps to build a social media strategy.
5 Simple Steps to Build Your Social Media Strategy
Building a social media strategy requires professional support from a social media planning agency in Durban. However, it surely isn’t rocket science. While specific steps may vary, every social media strategy involves some common steps. Let’s look at them to understand how to build a social media strategy.
Target audiences are at the center of every social media marketing strategy. Hence, at the outset, identify your target audiences and know them well. In other words, you should know who you are targeting or who will see your content. You should segment your audience based on parameters like age, profession, gender, location, interests, income, etc., to create targeted strategies.
Create buyer personas that help you who you are targeting on a particular social media platform. For example, if you are a technology education institute, your clients or audiences will be existing students aspiring to learn technology or professionals who wish to upgrade their knowledge. You can create personas based on their needs and backgrounds and target them relevantly.
Select the right social media platform where you are likely to find your audience and reach them. Review every platform like Facebook, YouTube, LinkedIn, Instagram, etc., and determine what’s relevant based on your target audience and the content you want to present.
Before you begin campaigning, know what you want to achieve from your social media marketing plan. Is it engagement, or is it brand recognition? Or, is it leads or increasing sales? Ask these questions before you begin your campaign, as it is these objectives that will set the tone of your content and messaging.
Create a content strategy that involves brainstorming content ideas, deciding on different types of content, and preparing a content calendar. Content ideas usually include determining what the target audience wants, identifying their pain points, and the content with which they will engage the most.
On the other hand, content forms include videos, text, infographics, polls, questions and answers, and more. A content calendar involves scheduling the content strategically so that it receives maximum views and engagement.
It can take time and requires expertise to build an effective content strategy. Besides, it is an evolving process. Nevertheless, it is advisable to have an expert company for social media planning in Durban that addresses these aspects.
Based on your objectives, know what metrics you will track to measure your campaign’s performance. While specific metrics will differ depending on your campaign and its needs, some common or standard ones include website traffic, engagement rate, brand awareness, bounce rate, CTR (click-through rate), the outreach of the post, and conversions.
Build a Stellar Social Media Presence with FABTARY!
Growing a business on social media is a process that involves various phases, including building a presence and awareness, creating content, engaging through it, nurturing followers, driving leads, and finally augmenting business. All these phases require independent strategies under a comprehensive one that demands proven expertise. FABTARY can serve as that expert!
We are a trusted company for social media planning in Durban with a proven track record and diverse clientele for whom we run successful social media campaigns. Email us at info@fabtary.com to discover more about our social media strategy and how we can help you outperform your competitors across various platforms.
Imagine making every effort on social media to bring leads to your
Are you a company adjusting your business needs to the capabilities of
Are you looking to grow your social media presence but unable to
So, you’ve finally decided to develop custom software for your business. Great!
Fabtary is a start up consisting of a bunch of self-motivated professionals who have vast work experience of various corporates but now they are enjoying working for many companies, industries and products as independent consultants
© 2024 Fabtary Rights Reserved
We appreciate you contacting us. One of our colleagues will get back to you shortly. Have a great day!